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I want to apply for trademark protection, where do I start?

To save time and money, prepare your application carefully in advance. Please have these in mind before filing your application:

  • Select a distinctive, non-descriptive trademark for the products/services you will offer. The trademark should be able to identify the products/services as coming from your company, but cannot describe your products/services.
  • Think about the countries where you want to protect your trademark: your country, Europe or internationally.
  • Check that your name/logo does not already exist in the relevant trademark register (Benelux, EU, or internationally). You want to avoid a claim from a competitor using the same/similar trademark.

Everything checked? Depending on where you want to protect your trademark, you can start an (online) application with BOIP for the Benelux or EUIPO for Europe.