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What is a trademark?
A trademark is a sign (in most cases it is a word, a logo, or a combination of both) that identifies the goods and services as coming from your business. It helps customers to recognise your products or services in a crowded market and differentiate them from your competitors.
Once registered, only you can use your trademark or you can allow others to do so for the products and/or services covered by your registration for a specific area.