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Am I always the owner of the IP rights when I make use of the services of a communication agency for coming up with the name, the logo, or the website?

No. The IP rights automatically end up with the communication agency. This because it is the agency who thought of the name, the logo, or the website. Therefore, it is necessary to stipulate in writing that the agency should transfer these rights at the end of their contract with you. For example at the moment you pay the final invoice.