The design of your product can only be protected if it is new and has its own individual character.
- ‘New’ means that your design may not already be known publicly on the date you apply to register your design. Thus it may not already be published on a website, in an advertising leaflet, be shown at an exhibition, or be known through its sale, for example.
- ‘Individual character’ means that your design must not resemble a design that is already known. In other words you do not have a sense of ‘déjà vu’ when seeing the design.