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In what territory is my trade name protected ?

The protected territory means the area where your name is known to the public. The more your trade name is known, the bigger the scope of protection. This can vary from a small village to a whole region. But note that you do not automatically get nationwide protection of your trade name if you have a website and, in theory, provide your services nationwide. If your customers mainly come from the region where your company is located, your trade name will only be protected in that area.