If you collaborate with others on a creative project, each individual person (or in some cases the company) gets the copyright for their own contribution. For example, a brochure may consist of photos, texts, a layout and a logo. Each creator holds the copyright for their individual creative work that is part of the combined brochure. When a creative work is produced by several parties, the copyright is shared. For example, if two writers both work on the same text, they both get the copyright.