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Can I just put pictures on my website?

You can if you hold the rights to these pictures - for example if you yourself took these pictures - and in that case you do not need take additional action. In all other cases you should ask permission of the photographer. Also, do not forget to ask permission of the people who might be depicted in the picture before posting the picture online. It is best to ask both permissions in writing, in order to have proof. Be careful! Taking pictures of works on which there is a copyright and selling them without permission can also pose serious problems.