Protect your logo and the name of your products or services

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Learn about trademarks

A strong brand name and an attractive logo help your company to stand out and to appeal to your customers. But your name and logo are even more than that: they also represent the value of your business on the market - think of big brands and their iconic logos such as Coca-Cola, Apple, etc.

That’s why you want to protect your name and logo to be sure that others won’t benefit from your hard work without your consent. One way to protect what’s yours is by registering your name/logo as a trademark.

Discover more about trademarks in this guide.

Steps

  1. What is a trademark ?
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  2. Why should I register my trademark ?
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  3. What are the requirements to protect my logo and/or product name as a trademark ?
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  4. I want to apply for trademark protection, where do I start ?
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  5. Which products/services should I select for my trademark ?
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  6. In which areas should I protect my name/logo ?
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  7. How long does trademark protection last ?
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  8. How much does it cost to protect a trademark ?
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  9. I have registered my trademark, can I use the ® symbol ?
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  10. What about infringement? How can I avoid it and how do I deal with it ?
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